What is Elska?
Elska is a bi-monthly male photography and culture publication. Each edition is shot in a different city, featuring photospreads of a dozen or more local guys, plus stories written by each of them.
The focus isn't on celebrities or models, and no one is giving you fashion advice or telling you how to live your life. Elska is about exploration and realness; we want to provide readers with an intimate, diverse, and eye-opening experience that makes you feel like you're travelling along with us and getting to know these local men.
(Pictured: Phinn S, from Elska Los Angeles)
What is Elska Ekstra and why don't you spell it 'extra'?
Elska Ekstra are e-zines that feature outtake images, behind the scenes tales, extra stories, and extra boys from the making of our flagship Elska Magazine issues. They're meant to be read as a companion to the main mag and can be bought separately or are included free with a Deluxe Annual Subscription.
As for the spelling, well, 'Elska' is already an Icelandic word, and the Iclandic word for "extra" ["auka"] just doesn't look as cool. Plus there's no letter 'x' in Icelandic... Bet you wish you didn't ask now!
(Pictured: Larry D, from Elska Los Angeles)
Where can I buy Elska?
Elska is available in a classic print 'bookazine' or in a downloadable e-version. Both can be ordered here online, or you can also find them sold in select shops in over thirty cities around the world.
(Pictured: Dylan R, with a copy of Elska Reykjavík)
Who are the men in Elska?
When we make Elska, we don't scout for any particular type of man. We basically put out announcements on social media and throw messages around various apps and sites looking for volunteers. Then we shoot who we get, first come first served. The only criteria is that they live in the city and that they're willing to write a story and be photographed.
(Pictured: Jeremiah H, from Elska Ekstra Los Angeles)
What are the stories all about?
Each subject is asked to write a text, some tale from his life to help us get to know him and a perhaps bit about what it's like to live in his city. The topics vary widely: a night out; a first date; coming out; a day in the life; whatever!
Some are fantastic reads and others are, frankly, less so, but that's part of the charm! Not every guy we meet is a literary genius any more that he is some perfect looking model/porn star. What you are getting is each guy's true voice and perspective, and that's part of what makes Elska the most sincere and authentic publication out there.
(Pictured: Ashley S, from Elska Cape Town)
And what about the photos?
The goal of the photography in Elska is to evoke realness, to show a bit of each subject's personality and a bit about their culture through style. Each guy is asked to put together several of their favourite looks (and many also include nude in that), and then we just hang out, chatting and snapping pics all the while.
(Pictured: Faraz A, from Elska Mumbai)
Do you want to be in Elska?
If you'd like to take part in a future issue of Elska by being photographed and writing a story for us, then fill in this form. If we decide to come to your city, you'll be the first to know!
(Pictured: Pierre B, from Elska Brussels)
How do you choose your locations?
There's a lot of factors that go into our choice of an 'Elska city'. First of all, we try to ensure global diversity, which is why we've already had at least one issue made on every continent (except Antarctica). Then we have to look into costs (especially flights). Finally we consider the requests of our readers and fans. It's because of you, for example, that we chose issues in Mumbai, Helsinki, and Los Angeles, for example.
(Pictured: Tammie B, from Elska Los Angeles)
Where's the next Elska city?
If you'd like to know where we're headed to in the coming months, then please follow us across our various social media channels, which are linked in the left-hand sidebar.
The best place for information however is our Patreon page.
(Pictured: Matthew G, from Elska Los Angeles)