Elska is a project devoted to revealing our voices and our bodies through honest photography and personal stories. Through each of our beautiful issues, we take you to different cities around the world, introduce you to a dozen or so local guys, and let you get to know them and a bit about gay life in their city. Filled with positivity, sincerity, ad-free and lovingly made, Elska is an independent gay mag that you can truly be proud to own.
What is Elska Magazine?
Elska Magazine is our flagship product, your key to discovering each Elska city through its local boys and local stories. They are over 150 pages, split into individual chapters that focus on a local guy, filled with evocative images taken of him in the city and at home, plus the story he wrote for us. The experience is most intimate, letting readers feel like they've travelled there with us and really gotten to know these men.
Elska Magazine is available in a collectible print format or in a downloadable e-version, with new issues released on a bi-monthly basis.
(Pictured: Brad C, from Elska London)
What is Elska Ekstra?
Elska Ekstra is our companion to the main Elska Magazine product. They feature outtake images, behind the scenes tales, extra stories, and extra boys from our trips to each Elska city. They're designed to be read by those who've already read the Elska Magazine issue of the corresponding city but want a bit more. Note that none of the content whatsoever in Elska Ekstra is repeated in Elska Magazine.
Elska Ekstra are released on a bi-monthly basis. They can be bought individually or are included free with a Deluxe Annual Subscription.
(Pictured: Darren B, from Elska London)
Where can I buy Elska?
Elska is available in a classic print format or in a downloadable e-version. Both can be ordered here online, or you can also find them sold in select shops in over thirty cities around the world.
(Pictured: Dylan R, with a copy of Elska Reykjavík)
Who are the Elska boys?
If you're looking at this wondering, 'Who are all these guys?' then you're right to recognise that Elska isn't like most mainstream mags that focus on models or celebrities. We believe that everyone is beautiful and compelling in all their diverse kinds of ways, so everyone is welcome (that includes famous people by the way, though we just tend not to get them asking to take part in Elska).
When we make each issue, we don't scout for any particular type of man. We basically put out announcements on social media and throw messages around looking for volunteers. Then we photograph whoever responds, first come first served. The only criteria is that they live in the city being featured.
(Pictured: Omar B, from Elska Ekstra London)
What are the stories all about?
Each participant is asked to write a story, some tale from their life to help us get to know them and a perhaps bit about what it's like to live in their city. The topics vary widely - a night out, a first date, a coming out story, a day in the life text, perhaps a poem about foreskins, whatever!
The goal is that each story reveals something authentic about the participant, and although most of the stories aren't specimens of great literature, that's part of the charm. What you are getting is an example each guy's true voice and perspective.
(Pictured: Harry F, from Elska London)
And what about the photos?
The goal of the photography in Elska is to evoke realness, to show a bit of each participant's personality and a bit about their culture through settings and personal style. The vast majority of images are shot by photo-artist Liam Campbell, who works with natural and available light and adheres to a very delicate editing approach.
Typically, each guy in Elska is asked to put together several of their favourite looks. Then they walk around with the photographer, just hanging out chatting while pics are sporadically snapped. After that, many of the guys return to their homes to do more images, often nude.
(Pictured: Jamie T, from Elska London)
Do you want to be in Elska?
If you'd like to take part in a future issue of Elska by being photographed and writing a story for us, then fill in this form. If we decide to come to your city, you'll be the first to know!
(Pictured: Jose C, from Elska London)
What are the Elska cities?
So far we've been to cities on every continent except Antarctica. They include:
In Europe: Berlin (Germany), Brussels (Belgium), Cardiff (Wales), Helsinki (Finland), Istanbul (Turkey), Lisbon (Portugal), London (England), Lviv (Ukraine), Reykjavík (Iceland)
In Asia: Haifa (Israel), Mumbai (India), Taipei (Taiwan), Yokohama (Japan)
In America: Bogotá (Colombia), Los Angeles (USA), Providence (USA), Toronto (Canada)
In Africa: Cape Town (South Africa)
In Australia/Pacific: Perth (Australia)
(Pictured: Victor U-K, from Elska London)
Where's the next Elska city?
There's a lot of factors that go into our choice of an Elska city. First of all, we try to ensure global diversity. Then we have to look into costs (especially flights). Finally we consider the requests of our readers and fans. It's because of you, for example, that we chose to make issues in Mumbai, Helsinki, and Los Angeles, for example.
(Pictured: Kamil M, from Elska London)
How can I support Elska?
We believe it's important to keep a variety of queer made and queer focused publishing alive. The best way to show your love for Elska is to buy our products and spread the word about us.
You can also support us via Patreon, with rewards from just $1 a month, which includes our exclusive Patreon-only blog, containing new posts at least twice a week.
(Pictured: Yosh N, from Elska Yokohama)